Digital Compass

Do you want a website set up for SEO that is also still going to help the consumer? There are four ways to help get your site set to make it usable to the search engines, but still not damage your content for consumers.by applying these four techniques you are ensuring that your website has a chance to get the best rankings. You are not changing anything to the content that a consumer would find displeasing.

In fact you are making it easier for them to navigate and find your site. By helping the search engine you also help the consumer. There are other areas you should consider for SEO that make it easier for the search engine to move through and rank your site.

1. By using plug in’s you can change the URL’s you have to something better for the SEO strategy. In other words if you have www.blah-blah.com then changing it to www.blahblah.com is better for SEO. Most sites that use the hyphen don’t need it and it will actually hinder SEO. It also makes it easier for the consumer to remember.

2. Consider your scripts. You should have a CGI/Perl script which allows information to be available before a query string. In other words it will cause an equality on your end.

3. Mod-Rewrite is another aspect to change the query strings for better access in the index.

4. Lastly, consider the static page. Your website should have a link to all the important pages, but leave out those you don’t need to have spiders move through. This makes the entire set easier to look through for the search engine.

These other methods include such things as keywords, link building, and title tags. When you combine everything in the SEO world in the correct manner you will not have to wonder why you are not indexed because you will be indexed in the proper fashion. Another up and coming technique is allowing videos on the site, or at least a link to the video.

As long as you structure each page properly, check the links, and provide a site map for navigation you shouldn’t have to worry about being friendly to your search engines. The fact is most search engines are looking for the same thing, so once you have the rules down you can create a site that will work all the time.