SEO Techniques: Link Building

Inbound links are one of the main factors for ranking well for competitive keywords. But only number of inbound links can't do the job for you. Inbound links are only helpful when it is a one-way link or a relevant link for your site. That's why there is always two opinions regarding link building.

LINK BUILDING AND ITS HISTORY

It started off long back when Google implemented the Pagerank concept in the Search Algorithm. Webmasters all over the world started misusing them for their own benefit. Concepts like Link Farms and bad neighborhood came into effect. Thanks to Google that took evasive measures to tackle this kind of spam through their numerous updates.

LINK BUILDING FOR GOOGLE

From my experience I can say that it is really tough to make your way to the top ten in Google for competitive keywords. Google considers Link as a vote of support from a site to another site on the web. And for that you have to pick quality links. Editorial links are the preferred ones but even links given out by other sites are appreciated. Link bought through any kind of network or Paid Links are the typical links that can harm you in the process and the effect may vary from poor performance to getting banned from Google.

LINK BUILDING FOR YAHOO AND MSN

For Yahoo and MSN the case is different. If you have proper structure with great navigation, content, and few numbers of links, then you have good chance to rank for fairly competitive keywords.

IMPORTANT POINT TO REMEMBER WHILE LINK BUILDING

1. Do not link out to bad neighborhood site.

2. Always check the link provided to you.

3. Before giving a link out to any site think how it would help your visitors.

4. Getting a link from related site is much more appreciated.

5. Check the Anchor Text and the position of the link.

6. Check the Anchor Text of the link pointing out to the site linking to you.

7. Prefer directories for best one way links.

8. Editorial links are preferred ahead of other links.