Digital Compass

Why AdSense ads become temporarily unavailable? Well This is quite normal if you have a poor content and if ads are not available in your region, changing ad type may also rectify this problem, there are also some other problems such as problem with java scripting within the template AdSense don't want to place more than enough codes on the article page. for that you can split ads with in your web page

Now you need to be a .com domain owner to apply for Google adsense program , Google changed thier policy for publisher . your website should be atleast 6 months old with some origional content written not just another made for adsense or MFA websites.

Google changed thier policy beacouse of the increase in click fraud cases that would hurt advertiser. another reason is probably economic crisis as advertisers are investing less on advertisment so less revenue for google

so it would be better to find alternative of adsense, chitika, bidvertiser are few good options , there are lot of other services giving good ad revenue.

Some people are not actualy concerned with the Page rank and serp and just worry about thier web traffic and that is quite true if you are competing with some high competitive keywords

But yes there are ways to Increase your search engine rank position.

1. Meta tags should be used properly

2. Content must be unique and of high quality

3. No of Backlinks to your post pages with relevant blogs and sites

4. If your keywords have higher competition then there is a chances that it will take a long period to get higher ranking but if there is a less competition against any keyword then you can easily ranked high for your keywords.

Inbound links are one of the main factors for ranking well for competitive keywords. But only number of inbound links can't do the job for you. Inbound links are only helpful when it is a one-way link or a relevant link for your site. That's why there is always two opinions regarding link building.

LINK BUILDING AND ITS HISTORY

It started off long back when Google implemented the Pagerank concept in the Search Algorithm. Webmasters all over the world started misusing them for their own benefit. Concepts like Link Farms and bad neighborhood came into effect. Thanks to Google that took evasive measures to tackle this kind of spam through their numerous updates.

LINK BUILDING FOR GOOGLE

From my experience I can say that it is really tough to make your way to the top ten in Google for competitive keywords. Google considers Link as a vote of support from a site to another site on the web. And for that you have to pick quality links. Editorial links are the preferred ones but even links given out by other sites are appreciated. Link bought through any kind of network or Paid Links are the typical links that can harm you in the process and the effect may vary from poor performance to getting banned from Google.

LINK BUILDING FOR YAHOO AND MSN

For Yahoo and MSN the case is different. If you have proper structure with great navigation, content, and few numbers of links, then you have good chance to rank for fairly competitive keywords.

IMPORTANT POINT TO REMEMBER WHILE LINK BUILDING

1. Do not link out to bad neighborhood site.

2. Always check the link provided to you.

3. Before giving a link out to any site think how it would help your visitors.

4. Getting a link from related site is much more appreciated.

5. Check the Anchor Text and the position of the link.

6. Check the Anchor Text of the link pointing out to the site linking to you.

7. Prefer directories for best one way links.

8. Editorial links are preferred ahead of other links.

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Competitive Ad Filter is a very powerful feature in our Adsense account so we should know how it works for getting the right result!

Let me start by explaining a senareo.

Pratik has a site that sells weight loss e books say for $ 20. He is also an adsense publisher. so he will naturally have ads relating to weight loss in his site through adsense.

Now Brad is another guy who has a site that sells weight loss e books for $ 15. And brad is an advertiser with GOOGLE ADWORDS. Now its possible that Brad's ad appears on Pratik's site.

Pratik has every possibility to lose his visitors to Brad!!

What can Pratik do??

Jus log on to his adsense account

go to adsense set up

select the competitive ad filter

(now he gets a text area where he can enter upto 200 urls)

Pratik can now enter the url of Brad's ad that is appearing on his site.

Google doesn't allow ads from any url that is typed into this filter to appear on your site.

You may now be asking: My site does not sell anything! so why should I need this??

There is a possibility here. Jus read on...

For this, I shall take another case. Ben has a site featuring insurance. Ben's site can have different ads in it. Some of the ads may be of big insurance firms like the State Farm or the All State. There can also be ads from sites like Monster.com (Insurance JObs!!) Now jus think what will Monster be willing to pay Google for a single click. Not much, 'cos Monster does not get much from a single visitor.

And now think of State Farm! A single visitor to their site may buy Insurance worth 1000s of dollors. So naturally State Farm will be willing no pay more!!

Now you can cleverly avoid the advertisers who pay less jus by entering the url that appear with the ad of that particular advertiser in your Competitive ad filter.

This means that no less paying ads!! Each click will gain you more..

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For this time Google is likely to spare you since you are at the initial stages and most importantly your earnings is small!!

Google does not publish based on what they actually make the bannin decision! It is thought that Google keps an eye on ur CTR and ip to figure out fraud clicks!!

Google has a high knowledge of how the CTR of a real time site can vary. When your account shows a difference with this, you are put on note!

Some of the guys I know who lost their account, were not allowed to use their existing id or home address to make a second account. But when you cancel an account you can get the new one in your existing id and home address. Anyways I don't recomment you to do this now!

Use some of the highly paying keywords that we have given in this community. Using high paying keywords and properly setting your competitive ad filter can work wonders for our site.

Try the optimum positioning of your ad units too..

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Yes it’s possible to earn a lakh per month from Adsense. Let’s see what it takes!

I don’t know what kind of website you have, nor do I know your traffic figures. Let’s assume a few things to proceed.

At present your

CTR = 2%

Page views per visit = 2

CPC = $0.1

Here we go...

Say you have 3000 visitors per day at present, then

Earnings = 3000 x page views per user x CTR x CPC

= 3000 x 2 x .02 x 0.1

= $12

= $360 a month

= Rs 14400 a month [1 USD = Rs 40]

Now, how can we increase this to Rs 100,000 a month? There are two sets of things that we can work on, one set that can be achieved almost instantaneously and another, which takes time.

Instant Increase

There are a set of things that you can do to increase your earnings instantly. They are

Increasing your CTR

This can almost be achieved instantly by choosing better placements for your ads, the right colours for them and the right format.

Increasing the number of page views per visit

By using effective internal linking and providing catchy headlines, you can increase the page views per user to great extend. Let’s say you manage to make this 4 after a series of modifications on your pages.

Now let’s have a quick calculation based on your new figures.

CTR = 4%

Page views per visit = 4

CPC = $0.1

Here we go.

Let your traffic remain the same. Ie; 3000 visitors per day, then

Earnings = 3000 x page views per user x CTR x CPC

= 3000 x 4 x .04 x 0.1

= $48

= $1440 a month

= Rs 57600 a month [1 USD = Rs 40]

Gradual Increase

Now that you earn Rs 57600 a month for your present traffic, there are a set of things that you can use to make it touch the Rs 1 lakh mark. They are

Search Engine Rankings

You can do a lot of optimization on your pages and get some better rankings. Even the traffic I have mentioned above is not possible to acheive without a good search engine presence.

Traffic

Just think that you if you are able to double your traffic, you will almost double your income too. It could easily touch the 1 lakh mark. But it’s not that easy to simply double your stable existing traffic.

CPC

Find the keywords that are better paying than the one we used ($0.1). There are such keywords in most industries. You can write pages on such keywords, add these pages to your existing site, drive existing traffic to these pages and better monetize.

Now let’s recalculate with an increased traffic and a better CPC (slightly increased).

CTR = 4%

Page views per visit = 4

CPC = $0.15

Say your new traffic is 3750 per day visitors at present, then

Earnings = 3750 x page views per user x CTR x CPC

= 3750 x 4 x .04 x 0.15

= $90

= $2700 a month

= Rs 108,000 a

month [1 USD = Rs 40]

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Today we will have a brief intro about search engine optimization of your adsense web site. I plan to make this a series with around 10 posts so that you can take your site to the top 10 in search engines.

Many guys start adsense web sites n they themself click on their ads or ask their friends to click on them. This is actually a violation of the Google terms of service. Still if you would like to do it, DO IT WITH ATMOST CARE!!!

ut there is some thing that you can do to increase your click through rates. You jus have to analize ur site! Think on how to get more traffic to your web site.

Any web site has two kinds of traffic:

Organic Traffic

Inorganic Traffic

Organic traffic arises from search engines. This traffic is free n so huge and the visitors will be having much interest in the topic of your site.

Inorganic traffic is that which arises from people directly entering your url into the web browser and reaching your site. This traffic is smaller and is hard to get initially.

This series will cover a set of optimizations (both on page and off page) that you should do to get maximum ranging in the search engines and thereby inviting the flood of traffic!!

We will start with first in the series next week about On page Optimization. It will be titled: Choosing the right keywords

Please do reply to these topics with your doubts n views. You can also ask for what more you need to know.

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